Mark Van Roo: Alumni Visit

Current Chinese language students had the pleasure of meeting with alumni Mark Van Roo! Mark completed his degree in Chinese Language and Literature at Madison in 1982. After graduation he moved to Taiwan were he has lived ever since. Mark ended up starting a number of market research companies specializing in running qualitative research projects across Asia, but because of his Chinese language, he specialized in running qualitative projects across Greater China. In fact, he was the first western foreigner running focus groups for brands like Coke in China in the early 90’s. Thanks for visiting, Mark!